. .

culture

Cry Me a River

June 10, 2010 7:07:00.158

My heart bleeds for poor Zed Shaw:

They have no idea who wrote the web framework they use. They've never met the guy. They could care less about why he designed it one way or another. It doesn't matter because once the programmer was done he wasn't useful. Following his life is pointless because he's poured his life into the software and now they get to keep it. You've stolen his soul like an old sepia tone photo of a Cherokee warrior.

Welcome to reality, dude. Do you know who the designer of your car was? Who designed the LCD screen you watch? I seriously doubt it. Should programmers get more attention? Maybe, but the reality is, outside of the the arts, sports, and politics, there are very, very few "stars" out there. Even in business - beyond Steve Jobs and Bill Gates, only the technorati know who the "tech business stars" are.

Most people labor in obscurity. It's always been that way, and it likely always will be. Put another way: get over yourself.

posted by James Robertson

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smalltalkDaily

Smalltalk Daily 06/10/10: Using ThreePaneSelectors

June 10, 2010 7:56:22.338

Today's Smalltalk Daily looks at using the ThreePaneSelectors tool for browsing senders/implementors. You should certainly look at Searchlight, which is a more up to date take on this functionality. You can watch it on YouTube right now, or follow this link to the video.

You can follow the Smalltalk channel on YouTube for all the "Smalltalk Daily" videos. You can also check out the videos on Vimeo, where the quality is higher, or over on Facebook, if you are a member.

You can download the video directly here. If you like this kind of video, why not subscribe to "Smalltalk Daily"?

posted by James Robertson

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DRM

They Do Seem Desperate

June 10, 2010 8:17:16.000

Radio Head's frontman, Thom Yorke, believes that the major record labels are going down, and soon:

Yorke has now issued a warning to upcoming artists, urging them not to sign traditional record deals because they would be tying themselves to "the sinking ship."

I'm not sure whether his timeframe is right, but heck - he's in a better position to know than I am. Even if he's off in his timing, I think he's right in the broad sense. There's really no place for the labels any longer. They serve as a middleman in a market that has been disintermediating for years now.

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posted by James Robertson

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advertising

Apple Tilts the Mobile Ad Space

June 10, 2010 13:31:32.000

As you might imagine, Google is less than please by the new terms for ad analytics on Apple devices:

Ad analytics collection is prohibited unless it is "provided to an independent advertising service provider whose primary business is serving mobile ads," Apple's revised terms read. "For example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent."

It's not entirely clear how broad that ends up being, but it sure tilts the playing field Apple's way. While I'm not a huge fan of government anti-trust actions, I have to wonder how smart this action is for Apple, given the fact that the DOJ is already sniffing around. Also, given how much further the Europeans were willing to go with Microsoft, it hardly ends with the DOJ.

Seems to me that Apple is asking to be smacked around.

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posted by James Robertson

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management

DabbleDB Acquired by Twitter

June 10, 2010 13:34:53.065

This is the kind of technology merger that never seems to go well - Twitter just bought DabbleDB:

Obviously this represents a new chapter in the life of Dabble DB, both for us as a team, and for the product itself. We’d like to assure you that, for now, we will continue to provide our software and technical support to current Dabble DB customers. However, we will be disabling new account signups effective immediately.

What the disablement means is that Twitter doesn't care about DabbleDB as a business; they bought technology and staff. However, that's where I get skeptical. DabbleDB is built on Squeak/Seaside, while Twitter is built on Ruby and Scala (apparently less Rails than it used to be). I have a hard time seeing the Twitter folks adopting Squeak; the typical pattern in these acquisitions is something like this:

  • Those guys have great technology; let's buy it
  • Their tech isn't built the same as ours; we'll take the ideas and rewrite it
  • .... years pass
  • ... original technology dies, completely new project that is less based on the acquisition than you might like to think appears

From the link above, it's clear that the purchase was all about the Trendly analytics stuff - which makes any future for DabbleDB itself even more murky, IMHO. This is obviously a nice exit for the DabbleDB folks, and that's great for them.

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posted by James Robertson

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webVelocity

WebVelocity 1.1 Beta

June 10, 2010 15:04:24.655

We made the beta of WebVelocity 1.1 available last week; to get access to it, just join the mailing list - we post download instructions there

We also have an Amazon instance you can test - again, join the Google group linked above to get access to that :)

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posted by James Robertson

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gadgets

Rock, Meet Hard Place

June 10, 2010 15:41:30.000

The new iPhone, along with the iPad, is set to put AT&T's network into a bad place:

Pity AT&T and their troubled data network. While previous iPhones' data usage was largely confined to static webpages, simple apps and maybe the occasional song streamed through Pandora, the just-announced iPhone 4's (available June 24) hunger can best be described in one word: video. In other words: If you thought the iPhone was a data-hog before, you ain't seen nothin' yet.

There's going to be an obvious disconnect between what you can do on the phone (stream HD from Netflix), and what AT&T is prepared to allow you to do. If Verizon didn't have motivation to get LTE rolled out before, they sure do now.

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posted by James Robertson

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social media

Shorting Twitter's Future

June 10, 2010 23:11:54.056

When I hear about hiring plans like this one:

Twitter co-founder Biz Stone said Thursday that his company has about 200 employees and expects this number would double this year.

It usually means a management team that's gone into empire building mode, and lost touch with reality. Some companies survive that kind of rapid influx of employees, but most don't. The style of management has to change dramatically - you need to move from ad-hoc, go with the flow style to having actual procedures and processes.

Nothing I've seen from Twitter tells me that they have the capability to do that :)

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posted by James Robertson

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smalltalkDaily

Smalltalk Daily 06/11/10: Customizing Domain Objects for a UI

June 11, 2010 9:57:13.647

Today's Smalltalk Daily looks at how to customize an object's string display, both for a UI and for an inspector. You can download the code used in the screencast here.. You can watch it on YouTube right now, or follow this link to the video.

You can follow the Smalltalk channel on YouTube for all the "Smalltalk Daily" videos. You can also check out the videos on Vimeo, where the quality is higher, or over on Facebook, if you are a member.

You can download the video directly here. If you like this kind of video, why not subscribe to "Smalltalk Daily"?

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posted by James Robertson

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culture

Pinker Rebuts Carr

June 11, 2010 10:44:56.082

Nick Carr's thesis that Google, or the net in general, is making us stupid is, well, stupid. Steven Pinker makes a point that I made awhile back:

And to encourage intellectual depth, don’t rail at PowerPoint or Google. It’s not as if habits of deep reflection, thorough research and rigorous reasoning ever came naturally to people. They must be acquired in special institutions, which we call universities, and maintained with constant upkeep, which we call analysis, criticism and debate. They are not granted by propping a heavy encyclopedia on your lap, nor are they taken away by efficient access to information on the Internet.

Put another way, there never was a golden age of mass reflection. Newspapers were a "wuick hit" of information compared to personally delivered news, and radio and TV even more so. It's not as if distraction is a new thing.

Ultimately, I think Carr is looking for an excuse for his own limitations.

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posted by James Robertson

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windows

This is Easier?

June 11, 2010 14:31:29.045

One of the things I always liked about Windows was the way that mnemonic keys were obvious - there's a little underline. Well, you can tell from that statement that I went straight from XP to Windows 7 (I use a VM under Parallels when I need Windows) - because the default now is to hide the underscores.

Seriously? What complete moron at Microsoft thought that was a good idea?

They normally only show up when you press the "alt" key, which at least makes them visible (if harder to notice). If you want the correct settings, you have to open control panel and follow this path:

Control Panel
Ease of Access
Ease of Access Center
Make the keyboard easier to use

Then, check the box labeled "Underline keyboard shortcuts and access keys". Jeebus. Am I supposed to know what the accelerator keys are through a mind meld with the designer, or what? And yes, this is something that, IMHO, the Mac gets wrong. Show me the damn shortcut keys.

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posted by James Robertson

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games

Mass Effect 2: Awesome

June 12, 2010 13:53:37.647

There were parts of Mass Effect 2 I didn't really enjoy - the planet scanning being the main thing. It also took me a mission or two to get beyond how the controls had changed since Mass Effect - but the story was really immersive, and the choices you make during the game impact what kinds of options are open to you later - for instance, if you don't get the loyalty of a character, then the upgrades they have on offer for the ship/weapons/armore just aren't available, period.

In my first game, I got everyone's loyalty except Jack - during the confrontation between her and Miranda, I made the mistake of siding with Miranda. Since I had everyone else locked in, that didn't end up matter much - I still finished without losing anyone.

The end game sets up ME 3 though, and it looks like that's going to be a hell of a tough one. Overall, I think BioWare really has the plot driven RPG thing down. Between the Mass Effect franchise and DAO, they'll keep me happily killing bad guys for a long time. Not only that - I find these games so much more interesting than TV, too. While I love a good story, I like an immersive one I can drive even better.

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posted by James Robertson

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music

Thom Yorke Was Right

June 12, 2010 22:17:57.676

TechDirt runs the numbers, and demonstrates exactly why the RIAA is so desperate. Like SCO, all they think they have left is lawsuits.

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posted by James Robertson

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gadgets

When the Sharks Move In

June 13, 2010 9:26:53.545

You can tell that a device has gotten popular when retail outlets start using strong arm tactics to upsell various add ons - like one chain in Australia is apparently doing:

Buyers complained about pressure to buy other add-ons such as covers, chargers, extended warranties and Telstra 3G SIM cards. They reported sales assistants said it was “company policy” or “Apple policy” to sell the devices only with accessories, or not at all.

This sort of tactic probably worked a lot better in the pre-internet era. Most iPad buyers are going to be savvy enough to whip out an iPhone and actually chek for evidence of such a policy, first.

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posted by James Robertson

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smalltalk

Can and Should

June 13, 2010 9:56:07.495

One of the things that often ensnares new Smalltalkers (and sometimes keeps them ensnared) is the simple power of the language - the things you can do that are either hard or impossible in whatever languages you used before. For me, when I first started using Smalltalk (many years ago now, I'll admit) it was constructed message sends.

Consider a simple set of messages you might have in a class: #doThis1, #doThis2, #doThis3 (and so on). The idea is simple - you have a set of messages that have almost the same name, but differ in their prefix or postfix. So... the seemingly elegant solution is something like this:


executeMyMethodWith: argument
	| extension |
	extension := argument printString.
	message := ('doThis', extension) asSymbol.
	self perform: message

Seems simple, right? The code is fairly straightforward, and all execution funnels into that one method. Except... when you come back to the code a few months/years later (or worse, a follow on developer does), and find the method #doThis4 - one of the first things you do is check for senders - and you find none.

I've been bitten by that more than once. It's easy to start blowing away the "unneeded" methods to spruce things up, and then have the application die in a stream of MNUs. After a bit of cursing at the debugger, the problem becomes clear, but a lot of time and energy was wasted in the process.

What that gets to is this: just because you can do something in Smalltalk doesn't mean that you should do it. Cleverly constructed message sends are almost always a mistake (it's a nice thing to be able to use when you need it but - there's almost always a simpler solution). Clever handling of #doesNotUnderstand: is another one. Useful for proxy objects, usually just a bomb waiting to go off for anything else. Likewise, message eating nil code. That tends to work fine right up to the point when it doesn't, and then it's nearly impossible to figure out why things are working badly.

Other languages have their can/should not partterns as well, but Smalltalk seems to have a few that really excite people before they get bitten by them. You kind of need to take the Spiderman thing seriously - "With great power comes great responsibility".

posted by James Robertson

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smalltalk

Industry Misinterpretations 192: A Talk with the Squeak Oversight Board

June 13, 2010 19:26:26.068

This week's podcast features Juan Vuletich and Jecel Assumpcao, two of the members of the Squeak Oversight Board. This is part 1 of two - we'll be releasing part 2 next week. This is our second talk with member sof the SOB; we plan to do regular updates with them over time.

To listen now, you can either download the mp3 edition, or the AAC edition. The AAC edition comes with chapter markers. You can subscribe to either edition of the podcast directly in iTunes; just search for Smalltalk and look in the Podcast results. You can subscribe to the mp3 edition directly using this feed, or the AAC edition using this feed using any podcatching software. You can also download the podcast in ogg format.

To listen immediately, use the player below:

If you like the music we use, please visit Josh Woodward's site. We use the song Effortless for our intro/outro music. I'm sure he'd appreciate your support!

If you have feedback, send it to smalltalkpodcasts@cincom.com - or visit us on Facebook or Ning - you can vote for the Podcast Alley, and subscribe on iTunes. If you enjoy the podcast, pass the word - we would love to have more people hear about Smalltalk!

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posted by James Robertson

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gadgets

More XBox Rumors

June 14, 2010 6:45:32.276

Ahead of E3, lots of rumors are flying about what Microsoft will announce - there's been a story pulled from USA Today, alleging that Natal has been renamed Kinectic (does that mean that a release date for it is imminent?). This stuff sounds more based on reality:

But the other rumor circulating involves a diet-sized Xbox 360 (slim!) with a 250GB hard drive and integrated WiFi. Now that's something to get excited about. If it pans out, anyway.

Based on the pains I've been going through to get my XBox on the network in my exercise room, that sounds good :)

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posted by James Robertson

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tv

Winter is Coming

June 14, 2010 6:51:03.286

SciFi Wire has a (to short!) trailer from HBO for their upcoming adaptation of "A Game of Thrones". Now if only Martin would get book 5 out...

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posted by James Robertson

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smalltalkDaily

Smalltalk Daily 06/14/10: Inlining Methods

June 14, 2010 8:19:22.871

Today's Smalltalk Daily looks at how to inline a method within a class. Doing this will not remove the original method, as other classes may have code that references the original method. You can watch it on YouTube right now, or follow this link to the video.

You can follow the Smalltalk channel on YouTube for all the "Smalltalk Daily" videos. You can also check out the videos on Vimeo, where the quality is higher, or over on Facebook, if you are a member.

You can download the video directly here. If you like this kind of video, why not subscribe to "Smalltalk Daily"?

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posted by James Robertson

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smalltalk

Javascripted Anchors in Seaside

June 14, 2010 9:08:54.543

When I updated the Seaside tutorial, I ran into an interesting change from Seaside 2.8 - the way anchors work when you have an onClick Javacript action. If you don't include an #url: call with some string, you don't get an anchor. In Seaside 2.8, that wasn't the case - look at the code in WAAnchorTag in 2.8:


with: aBlock
	url isNil
		ifTrue: [
			((self attributes includesKey: 'href') or: [ self attributes includesKey: 'name' ])
				ifFalse: [ self attributes at: 'href' put: 'javascript:void(0)' ] ]
		ifFalse: [ self attributes at: 'href' put: url ].
	super with: aBlock


And now look at the 3.0 version:


with: aBlock
	url isNil
		ifFalse: [ self attributes at: 'href' put: url ].
	super with: aBlock

There was an explanation (I missed it; I don't track the Seaside mailing list that closely):

We removed that because it was causing unwanted side-effects in some cases. I suggest that you create your own #onClick: method that sets the 'href'.

However, for many applications (most, I daresay), it's simpler to just restore the 2.8 behavior. If you don't, you need to do something like this (note the usage of #url: below):


renderContentOn: html

	html paragraph: 
			[(html anchor)
				onClick: ((html jQuery: #count) load
							html: [:h | h render: (count := count - 1)]);
				url: '#'; 
				with: '--'.
			(html span)
				id: #count;
				with: count.
			(html anchor)
				onClick: ((html jQuery: #count) load
							html: [:h | h render: (count := count + 1)]);
				url: '#'; 
				with: '++']

Before you can get the anchor to render. You need to do the same using older Scriptaculous/Prototype code - because the change is in the way anchors render. When I do screencasts on JQuery in seaside, I won't be including this change; I don't want to force people down that path. However, I think it's useful to know. Hat tip to Boris Popov for pointing me in the right direction on this stuff.

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posted by James Robertson

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smalltalk

Seaside Tutorial with JQuery

June 14, 2010 10:16:09.246

I've added a new segment to the Seaside Tutorial - using JQuery for the Ajax calls instead of Scriptaculous. Tomorrow's screencast will add a video covering the same topic.

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posted by James Robertson

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webVelocity

Using WebVelocity on Amazon

June 14, 2010 13:29:26.000

Ian Prince has some notes on using the Amazon ec2 WebVelocity image (1.1 Beta) we made available over on the WebVelocity list. Worth reading if you intend to give it a try.

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posted by James Robertson

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culture

Third Place Race

June 14, 2010 17:07:41.386

Starbucks wants to be your third place:

At Wired’s Business Conference in New York City, Starbucks’ Howard Schultz announced that the coffee giant is now offering free Wifi to customers beginning July 1.

That's a cool idea - it'll certainly make me look for Starbucks shops when I travel.

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posted by James Robertson

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smalltalk

Etoys on the iPad

June 15, 2010 6:37:04.105

Bert Freudenberg has Etoys (in Squeak) ported to the iPad. Whether it ever makes it past the app store hurdles in front of it probably depends on what happens with Scratch. I embedded Bert's YouTube video below:

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posted by James Robertson

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smalltalkDaily

Smalltalk Daily 06-15-10: Seaside Tutorial (13)

June 15, 2010 7:55:35.528

Today's Smalltalk Daily is part 13 of our updated Seaside tutorial, for VW 7.7/OS 8.2 and Seaside 3.0. The tutorial home page is here. Today we go back to lesson 8 of the Seaside tutorial, and change our Ajax usage from Scriptaculous to JQuery. If you're picking things up here, grab the work in progress to this point, and the download the domain model being used. You can watch it below, or go directly to YouTube here>.

You can follow the Smalltalk channel on YouTube for all the "Smalltalk Daily" videos. You can also check out the videos on Vimeo, where the quality is higher, or over on Facebook, if you are a member.

You can download the video directly here. If you like this kind of video, why not subscribe to "Smalltalk Daily"?

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posted by James Robertson

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copyright

Three Strikes, One Awesome

June 15, 2010 8:10:24.781

France enacted a "three strikes" law for digital copyright violations, so one of the ISPs there started offering a service (2 euros a month) to sit on user PCs (Windows only) and monitor for p2p activity. That's when the stupid started to pile up. The application periodically pings a server for updates - people looking into it found out that it's a Java servlet listening. However:

Nothing too out of the ordinary there except that all information is not only being transmitted in the clear but all information on that server is public (via http://195.146.235.67/status), meaning that every user had their IP addresses exposed to the public. But it doesn’t stop there.

It gets worse - hackers can apparently use the client apps to inject malware onto end user systems. This is what happens when you decide to solve a "problem" (p2p copyright violations) with complex "solutions".

That server doesn't seem to be accessible anymore, but go ahead and read the story - it's just too funny in a pathetic kind of way.

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posted by James Robertson

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blog

Wages of Technorati

June 15, 2010 8:34:02.191

Apparently, I need to toss this into a visible post: VNFTCYW39SMP

So that Technorati can tell that this is, in fact, my blog :)

posted by James Robertson

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humor

Self Defense for Software Developers

June 15, 2010 8:44:06.901

Now this is funny :)

posted by James Robertson

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gadgets

Temptations

June 15, 2010 14:14:17.637

I apparently qualify for an upgrade at cost - i.e., I'd only have to pay for the new iPhone. I've been on the Apple and AT&T sites multiple times today, pondering :)

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posted by James Robertson

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gadgets

iPhone as Mac Redux?

June 15, 2010 21:23:09.761

Some of the statistics make it look like the iPhone/Android battle may be shaping up to be a new version of the Mac/PC battle:

From May 2009 to May 2010, Quantcast finds, Apple's share of the mobile market slipped 8.1 percent. In that same time span, Android's market share jumped up by 12.2 percent. And remember: These numbers don't even take into account the HTC Droid Incredible or HTC EVO 4G, both of which have been selling like hotcakes, nor do they factor in piqued interest in older Android phones thanks to Google's new Android 2.2 upgrade.

There are significant differences though - Apple has the app store and a lot of good apps; the Android app situation is progressing, but it's not the same seamless experience - yet. I don't know that it's a sure bet that history will repeat, but if Apple doesn't pay attention - over the air updates, easing up on some of the sillier app store rules - they may paint themselves into a corner they can't escape from.

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posted by James Robertson

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development

When You Need to Scale

June 16, 2010 6:34:16.870

I'm a big fan of only adding scaling to a system when you need it - but there are times when you know that you are going to need it. Like, say, yesterday, with the Apple/At&T iPhone pre-ordering system:

They're just using some web interface, not the exact same customers are using online, but not much better. It's probably the same servers. Basically, they were getting one pre-order thru every 20 minutes. They said the problem was system wide. Here's how it worked: They just kept mashing on the 'submit' button and getting error after error. On the umpteenth try, it'd go through and then the next step, whatever that was, would get error after error. After a long time, it would finally go through. What's worse is that the first step of the process reups your 2 year contract, so you can't walk away if you get fed up. I had to stick around until it went through, or i'd have a new contract but no subsidized phone.

I ran into that myself - and the error message from the Apple site probably confused some people. The site told me that there was an error at the point where I entered my Apple ID. That made me wonder, so I pulled out my existing iPhone and asked it to update a bunch of apps - just to get prompted for my password. I hadn't entered anything wrong; it was just the servers having problems.

This isn't a new thing, either - you would think that Apple and A&T would be ready for this by now.

Update: Well, it seems that AT&T didn't bother to test the new system:

As the iPhone 4 preorder disaster worsens by the minute, the blame looks to fall squarely on AT&T's shoulders as we learn more about what went wrong. The most damaging of these may be an source close to the carrier which now claims the system which AT&T was not tested before the launch.

Awesome.

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posted by James Robertson

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gadgets

More on the iPhone

June 16, 2010 7:02:43.703

Even with all the problems, I guess I'm glad that I pulled the trigger last night - 9 to 5 Mac is reporting that new pre-orders are backing delivery up into July.

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posted by James Robertson

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smalltalkDaily

Smalltalk Daily 06/16/10: Mini Aggregator

June 16, 2010 8:58:23.229

Today's Smalltalk Daily looks at how to create a "mini feed" from a set of RSS/Atom feeds. You can watch it on YouTube right now, or follow this link to the video.

You can follow the Smalltalk channel on YouTube for all the "Smalltalk Daily" videos. You can also check out the videos on Vimeo, where the quality is higher, or over on Facebook, if you are a member.

You can download the video directly here. If you like this kind of video, why not subscribe to "Smalltalk Daily"?

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posted by James Robertson

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science

We Don't Know What We Don't Know

June 16, 2010 15:16:08.437

This story out of New Scientist about the sun is one of the reasons I get skeptical about anything premised with "the scientific consensus is...". It appears that we don't know what we don't know, at least about the sun:

But for the past two years, the sunspots have mostly been missing. Their absence, the most prolonged for nearly a hundred years, has taken even seasoned sun watchers by surprise. "This is solar behaviour we haven't seen in living memory," says David Hathaway, a physicist at NASA's Marshall Space Flight Center in Huntsville, Alabama.

The thinking had been that after the (somewhat prolonged) solar minimum, sunspots (and solar storms, which could cause grief for power systems on earth) would be back with a vengeance. However, they aren't, and no one seems to understand why. This part is what should give people pause:

Even with the solar cycle finally under way again, the number of sunspots has so far been well below expectations. Something appears to have changed inside the sun, something the models did not predict. But what?

Models are useful, but they depend on data - the more data, the better the model tends to be. What if you only have partial data? Or worse, what if you aren't even sure what data you still need? In fields like this - solar weather - the models obviously need more data before they can be fully accurate. That's not anyone's fault; it's not as if we know how to send a probe into the sun and have it transmit data. It should give us pause about any scientific field that relies too heavily on models that are derived from partial data though...

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posted by James Robertson

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games

Civ 5

June 16, 2010 19:31:02.521

Civilization 5 looks cool - and the video I embedded below is drawing me back in....

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posted by James Robertson

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smalltalkDaily

Smalltalk Daily 06/17/10: JQuery in WebVelocity 1.1

June 17, 2010 8:14:22.413

Today's Smalltalk Daily looks at a simple JQuery based Ajax example in WebVelocity 1.1 (beta). You can watch it on YouTube right now, or follow this link to the video.

You can follow the Smalltalk channel on YouTube for all the "Smalltalk Daily" videos. You can also check out the videos on Vimeo, where the quality is higher, or over on Facebook, if you are a member.

You can download the video directly here. If you like this kind of video, why not subscribe to "Smalltalk Daily"?

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posted by James Robertson

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webVelocity

WebVelocity 1.1 Beta Info

June 17, 2010 8:58:13.983

I have all the details on my Cincom blog

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posted by James Robertson

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science

Cell Phones, RF, and Health

June 17, 2010 13:50:28.403

It sounds to me like the mobile phone field is still moving to quickly to get definitive data - the studies on cell phones and brain tumors were all done in a largely (gone now) analog spectrum phone world:

Unfortunately, there were flaws and vagueness in the Interphone study, starting with the fact that it was based on cell phone use six years ago and out of date compared to today's 3G-class phones. This enabled the CTIA to cite it as evidence that cell phones were not a definitive factor in cases of brain cancer.

Then we had 2G digital for a bit (still do), and 3G, while mature, is still rolling out. 4G (LTE) is right around the corner. Nothing has been in the field long enough for a longitudinal study to yield useful numbers. Even if 3G and LTE settle down and stick for awhile, you'll still have to wait for years before there's enough data. As I was saying on a different topic yesterday, we just don't know what we don't know...

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posted by James Robertson

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Living in 1990

June 17, 2010 20:51:24.039

I love this take on the effectiveness of newspaper ads, as compared to social media/web stuff:

I can choose to place an ad in the New York Times if my target is nationwide or in my town’s paper if it is locally relevant. I can direct (control) who sees my ad. The folks following me on Twitter are from all over the world. As far as I know, there isn’t a simple way to reach only the those in a particular market. Nor do I currently have a strong enough local base of followers. I would need to find someone else local with a bunch of followers and hope they’d re-tweet for me.

The targeting thing is only partly correct. Why? Well, what are the circulation numbers? What's the demographic uptake? At least in the US, the readership for printed news drops through the floor the lower the age bracket gets.

The better question is, would traditional ads do you much good anyway? I still think most advertising is a shared fiction, where the buyers and sellers agree to pretend that something useful is happening.

posted by James Robertson

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