. .


Apple Tilts the Mobile Ad Space

June 10, 2010 13:31:32.000

As you might imagine, Google is less than please by the new terms for ad analytics on Apple devices:

Ad analytics collection is prohibited unless it is "provided to an independent advertising service provider whose primary business is serving mobile ads," Apple's revised terms read. "For example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent."

It's not entirely clear how broad that ends up being, but it sure tilts the playing field Apple's way. While I'm not a huge fan of government anti-trust actions, I have to wonder how smart this action is for Apple, given the fact that the DOJ is already sniffing around. Also, given how much further the Europeans were willing to go with Microsoft, it hardly ends with the DOJ.

Seems to me that Apple is asking to be smacked around.

Technorati Tags: , ,

posted by James Robertson

 Share Tweet This