Plugging a Rumor
Microsoft squashed the rumor that Ballmer would appear at Apple's WWDC event - and the way they did it is more interesting than the news itself: they tweeted it:
"Steve Ballmer not speaking at Apple Dev Conf. Nor appearing on Dancing with the Stars. Nor riding in the Belmont. Just FYI," the tweet said. The company, however, has no plans to support Objective-C, a Microsoft representative said.
Steve Jobs gets the message out via email, and MS is doing the same sort of thing via Twitter. Somewhere, PR professionals are crying, since their jobs are the ones getting disintermediated.
