. .


Apple Taking Gaming Share

May 15, 2010 1:21:46.020

With video game revenues down, Nintendo has to shift focus:

Nintendo CEO Satoru Iwata is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the 'enemy of the future.

Apple has also driven margins down. DS games tend to run in the tens of dollars; games for the iPhone and Touch are usually in the 99 cent range. If Nintendo wants to compete, they'll have to create their own ecosystem, as Apple has...

Technorati Tags: , ,

posted by James Robertson

 Share Tweet This