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Apple Taking Gaming Share

May 15, 2010 1:21:46.020

With video game revenues down, Nintendo has to shift focus:

Nintendo CEO Satoru Iwata is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the 'enemy of the future.

Apple has also driven margins down. DS games tend to run in the tens of dollars; games for the iPhone and Touch are usually in the 99 cent range. If Nintendo wants to compete, they'll have to create their own ecosystem, as Apple has...

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posted by James Robertson

Comments

Re: Apple Taking Gaming Share

[Mike Brazinski] May 16, 2010 13:19:37.012

There is an app store on the DSi. Last I saw there were dozens of apps, maybe over 100. It's not Apple but its a start. The apps are a mix of older Nintendo games and some indie stuff.

Downloadable content is going to be the way for all game systems soon, be them hand held or console. The nice thing Apple has going for it is that there is no used market biting them in the butt. Gamestop's (et al) used game market has put a serious dent in Nintendo's pockets.

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