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PR

Even More Apple and Adobe

April 13, 2010 7:25:22.057

Simon Owens notes that Apple has been happy to let the PR war over the new TOS for the iPhone/iPad play out in the blogosphere - fed by direct email responses from Steve Jobs. Why would they do that?

Well, because the general public doesn't care that much, and the traditional tech media isn't paying that much attention, either. This keeps the battle where Apple would rather see it - in the tech blogosphere, amongst advocates. Unless the issue boils to the point that developers start leaving the platform (for, say, Android), any damage stays very, very limited this way.

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posted by James Robertson

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