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Death of the Zune?

February 16, 2011 19:45:19.000

Spotted in Engadget:

In all the Microkia hub-bub of late, as the best of Redmond and the pride of Tampere hold hands and blaze a trail to smartphone domination, the word " Zune" never once came up. This didn't escape the notice of many, including MS guru Paul Thurrott and ZDNet's Mary-Jo Foley, who inquired to someone at Microsoft about just what's going on -- whether indeed the brand is indeed being killed off. This is the non-denial that came back:

We're not 'killing' any of the Zune services/features in any way. Microsoft remains committed to providing a great music and video experience from Zune on platforms such as Xbox LIVE, Windows-based PCs, Zune devices and Windows Phone 7, as well as integration with Bing and MSN.

Makes sense to me. If they want to push Windows Phone 7, for instance, they need to have music (etc) be integrated with that. Right now, they have a confusing set of products that needs to be rationalized around the successful XBox, IMHO

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posted by James Robertson

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