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Bring the Crazy

April 14, 2010 13:01:05.219

Adam Singer notes that some social media marketing is based on utter insanity. Consider this, which he quotes in his post:

Vitrue analyzed Facebook data from its clients — with a combined 41 million fans — and found that most fans yielded an extra impression. That means a marketer posting twice a day can expect about 60 million impressions per month through the news feed.

They use that to value each "fan" at $3.60. You can read Adam's post to get the details - he does a good job of deconstructing the stupid, and there's no real need for me to do more than say "what he said".

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posted by James Robertson

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