Bring the Crazy
Adam Singer notes that some social media marketing is based on utter insanity. Consider this, which he quotes in his post:
Vitrue analyzed Facebook data from its clients — with a combined 41 million fans — and found that most fans yielded an extra impression. That means a marketer posting twice a day can expect about 60 million impressions per month through the news feed.
They use that to value each "fan" at $3.60. You can read Adam's post to get the details - he does a good job of deconstructing the stupid, and there's no real need for me to do more than say "what he said".
Technorati Tags: impressions, social media, social marketing