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PR Fail With Ducks

December 20, 2013 11:15:06.520

Never mind the swirling culture war aspects of the Duck Dynasty kerfuffle - there's a far simpler failure here, and it's of PR. Exactly which people at A&E were surprised by the GQ interview? Who wasn't smart enough to imagine what kinds of questions GQ would ask (pageviews!), and what kind of answers Phil would have for them? When you decide to make money off of what you see as the foilbles of people who aren't like you, you have to understand the full package you are paying for.


posted by James Robertson

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