Shut Up, He Explained
Some people just can't handle the idea that non-"professionals" are working successfully in their space. Take Bob Bly - the idea that writing basic copy is becoming a commodity terrifies him (most likely because it damages his billing rate):
Now a relatively new term — content — further degrades writers and the status of writing.
"Writing" sounds like a craft or skill. "Content" sounds like something you buy by the can or by the pound.
Or, maybe - just maybe - his "mad writing skills" aren't so special after all, and lots of people out there can do the same thing - at a fraction of the cost.