So Much For Insanely Great
Apple has always been about profit margin, but it used to be the case that they were also all about the user experience. Now that they are enforcing the "no link to outside stores" rule, they are all about a worse customer experience.
Someone ask Jobs this: do you really think that the extra margin you'll get from this rule will outweigh the irritation experienced by end users who suddenly have a less useful device with crappier features?