Inconceivable!
With the rationales being offered by AT&T (and various consultants) for the changes to their data plans, I'm reminded of Vizzini's constant cry in "The Princess Bride":
But industry analysts said that when customers take “unlimited” literally, those plans rapidly become money losers for the companies — and lead to network congestion.
Gosh, how dare those pesky customers - taking the words the vendor used to describe the service seriously! Next thing you know, those pesky customers will also expect honest bills and polite service. The horror.
