There's that iTunes Thing
Okay so the iPad has a problem that lots of software has, when you finish the basic setup -- now what? There are no movies, newspapers or books on the device, and no clue as to how to get them on there. Those are the first things I want to do, see how it plays stuff. Maybe I'm wrong about that. I should disconnect and see what I get.
Dave Winer must be the only person on the planet who doesn't know that you use iTunes to get stuff onto the iPad - either directly from the iTunes app on the device, or via synching from your computer.