Pandora Versus Satellite Radio
I listen to Pandora in the car - use the iPhone app, plug a cable into the Aux jack of the stereo, and off we go. That's a pretty simple solution, but it looks like Pandora is working with Pioneer on a wireless solution that could go into either factory installed or aftermarket systems:
Pioneer will sell a device that will detect users' Pandora settings on their Apple iPhones. The internet radio service claims about 42 million users, which could mean substantial revenue for Pioneer, even if just a fraction pay the $1,200 to buy the Pandora connection system.
That price point is ridiculous, but the idea seems good. Getting internet radio in the car could put a hammer to satellite radio - but only if the price comes down to reasonable levels. Right now, only an idiot would pay $1200. You could sell this for a small markup over the cost of an aux cable - so, maybe $20, tops. $1200? You have to wonder what they've been smoking...
Technorati Tags: internet radio, pandora, pioneer
