Pandora Versus Satellite Radio
I listen to Pandora in the car - use the iPhone app, plug a cable into the Aux jack of the stereo, and off we go. That's a pretty simple solution, but it looks like Pandora is working with Pioneer on a wireless solution that could go into either factory installed or aftermarket systems:
Pioneer will sell a device that will detect users' Pandora settings on their Apple iPhones. The internet radio service claims about 42 million users, which could mean substantial revenue for Pioneer, even if just a fraction pay the $1,200 to buy the Pandora connection system.
That price point is ridiculous, but the idea seems good. Getting internet radio in the car could put a hammer to satellite radio - but only if the price comes down to reasonable levels. Right now, only an idiot would pay $1200. You could sell this for a small markup over the cost of an aux cable - so, maybe $20, tops. $1200? You have to wonder what they've been smoking...
Technorati Tags: internet radio, pandora, pioneer
Comments
Re: Pandora Versus Satellite Radio
[Gordon Haff] January 7, 2010 11:05:23.369
But all installed entertainment options are ridiculously expensive. But people buy them anyway because they're bundled up with packages of other things and they're bought at the same time as a very expensive vehicle.
Re: Pandora Versus Satellite Radio
[anonymous] January 7, 2010 11:31:39.469
I think they should build a deck that cradles an iPhone, and is controlled by an app that is written for the deck. I've wanted to mock this up for quite some time. In the end it's not very realistic because it would probably be too big, and your iPhone would provide the entire user interface, but it would satisfy the cool factor.
Re: Pandora Versus Satellite Radio
[ Terry] January 7, 2010 12:24:50.372
Comment by Terry
You could carry that further and have a GPS mapping app in the iPhone. Just plug your iPhone into your car and it does the rest.