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The Coming Death of the Ad Model

July 24, 2010 14:06:54.439

Jeff Jarvis sees the end of the advertising supported business model in sight; I'm pretty sure I agree with him. The entire ad model is based on scarcity; in a world of effectively infinite content choices, ad dollars are going to end up spread so thin that they won't possibly support an entire business. This has huge implications for the existing media model, and those implications still haven't completely sunk in.

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posted by James Robertson

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