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Fighting Yesterday's Battles

August 10, 2010 9:38:33.347

Microsoft is fighting a battle that just doesn't matter much at this point:

Microsoft has launched a new Windows 7 campaign to take on Mac OS X. A new tab on the Windows 7 sites compares Windows 7 to Mac OS X in a number of areas--listing out the reasons that Windows 7 is the superior choice.

Sure, Apple took a small percentage (all at the high end) of the PC/laptop market away. But, they've moved on: you'll notice that Apple wound down the "switcher" ads a long while ago now. Why? Because they are focused on the mobile space - phones and iPads. In that area, Microsoft is basically invisible - and that leaves the one/two spot to Google and Apple, with Google playing the license model that Microsoft played with PCs years ago.

The third spot will end up with either RIM (Blackberry) or HP (Palm) - with Microsoft way, way back on the sidelines. Watching the MS marketing machine is just confusing at this point.

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posted by James Robertson

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