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The Best in Corporate Cluelessness

April 9, 2013 9:39:07.697

You have to admire the clueless "we're proud to be awful" response EA's Peter Moore has for us. Yet again, EA is competing for worst company in the world, and his summary is:

Every day, millions of people across globe play and love our games literally, hundreds of millions more than will vote in this contest. So here’s my response to this poll: We can do better. We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create and the people that play them. The tallest trees catch the most wind. At EA we remain proud and unbowed.

There are a few reasons people have taken to disliking EA - one of the primary ones is their dogged insistence that every game they produce has to have a multi-player aspect - even if MP simply does not fit the game in any way, shape or form. Confronted with a massive success like Skyrim, they stand there confused - and then move along to add more micro-transactions.

Criticism of DA2? To hear Peter Moore tell it, it's all about the gay characters. Not the map reuse, not the inability to equip party members, not the really, really tiny playing arena - nope, it's the gay characters. Sure Peter - you keep telling yourself that.

Then there's the ME3 ending. The criticism was so loud they felt compelled to push out the "Extended Cut" - which, of all things, managed to make things even worse. Casey Hudson, arrogant twit that he is, added the "screw you" ending as a way of telling fans what he really thought of the criticism. You want to repair EA's reputation? Firing Hudson for that would be what we call a good start.

I'd comment on SimCity, but I have friends who've warned me off that game - not due to the launch issues, or even the always on aspect - but due to the utterly broken gameplay. SimCity is broken, but hey - it has micro-transactions, so it's all good.

What I love most about Peter Moore's response to gamers is his entire PC approach - "we support the conventional wisdom, which makes us courageous. By googling really hard, we found a few trolls who hate us for stupid reasons, so we get to ignore all of the thoughtful criticism". EA has well and truly been taken over by the marketdroids. Peter Moore will be one of the shocked ones when it all falls apart.

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posted by James Robertson


Re: The Best in Corporate Cluelessness

[anonymous] April 9, 2013 9:56:26.544

Thing is, company is big enough and there are enough idiots buying the broken products.

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