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PR

How to Look Like an Idiot

June 2, 2010 22:42:50.498

Send an email to Steve Jobs - maybe you get a one line response. Send one to ATT's Randall Stephenson - get threatened with legal action. The sheer stupidity on parade here is awesome:

as reader Giorgio Galante found out today, sending AT&T's CEO two emails in two weeks results in a phone call from AT&T's Executive Response Team and a warning that further emails will result in a cease and desist letter

I wonder if AT&T can spell PR - even if you spot them the first two letters...

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posted by James Robertson

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PR

Even More Apple and Adobe

April 13, 2010 7:25:22.057

Simon Owens notes that Apple has been happy to let the PR war over the new TOS for the iPhone/iPad play out in the blogosphere - fed by direct email responses from Steve Jobs. Why would they do that?

Well, because the general public doesn't care that much, and the traditional tech media isn't paying that much attention, either. This keeps the battle where Apple would rather see it - in the tech blogosphere, amongst advocates. Unless the issue boils to the point that developers start leaving the platform (for, say, Android), any damage stays very, very limited this way.

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posted by James Robertson

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