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Apple iTV - The Next Step

August 22, 2010 10:39:48.901

While I like NetFlix and Hulu, setting them up on the TV is still something of a chore - you have to hook up a Mac or PC, and then navigate the "not built for a TV screen" interface. So if Apple ships the next generation Apple TV based on what they've learned from the iPhone and iPad?

Expect to see an iPhone/Pad like marketplace for television applications. Video sharing/streaming/recording apps, interactive news apps, and of course games.

That's Kevin Rose speculating on what it could mean. If Apple makes that move, they'll get a real foothold, I think - people hate their cable boxes. The DVR features are sub-optimal, the controls for streaming from on demand are terrible - and there's a monthly charge for each of the crappy boxes.

Give people the ability to easily synch everything they have on their iPads and their TVs, along with casual gaming ad streaming - and an interface that doesn't get in the way - and I think you'll have a hit. I'll be looking at this with interest...

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posted by James Robertson

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