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Adobe Vs. Apple

May 13, 2010 11:47:40.000

It's not just Adobe's evangelist calling Apple out on their anti-Flash stance now - the company has started running ads on the subject:

Ironically, the ad itself (as opposed to the image above) is Flash, so you won't actually see it if you're using an iPhone or iPad (and on Engadget's site, the iPhone gets the mobil version of the site without the ad anyway). That kind of speaks to the difficulty Adobe faces - a large part of their target audience will never see this campaign.

In any event, it does illustrate this: Adobe isn't backing off on this. There have been plenty of "Flash on Android" bits of news as well, so the "Open Platform vs. Apple" thing that happened with PC's and Macs could be repeating itself. On the other hand, I think Apple is in a much stronger position now than they were then, and the trendlines for Flash are running against Adobe. We'll see.

Update: I have to say, I like the headline at TechCrunch on this:

Adobe, You Brought An Advertisement To A Gun Fight

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posted by James Robertson

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