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Microsoft has lost that "Zing"

May 1, 2010 8:30:41.000

Dvorak gets this right - what if Microsoft played the mobile game the way they played the PC game twenty years ago?

Microsoft's key to success with a Zune Phone would be the addition of all sorts of screwball features. An easy way to do this is to do what Microsoft has always done: copy other people's work. In this case, the handset should come preloaded with 100 apps. It wouldn't take a lot of time to find out the top 100 iPhone apps. Clone them and pre-install them on the Zune Phone—or make them a part of the phone's basic functionality.

It's not as if they lack the resources to do that - they have money galore, and tons of talent. What they apparently lack is leadership.

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posted by James Robertson

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