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iPad Instead of In Car DVD?

April 22, 2010 7:08:31.754

I ran across this speculative post, and think that it makes a ton of sense:

I see the big breakthrough in the back seat, and it could prove to be a serious problem for automakers that charge a ransom for rear entertainment systems. The base iPad costs far less than most DVD options offered by automakers. Ford charges $1,995 for a dual-headrest-mounted DVD system in its Flex crossover. The Acura MDX is $1,900 for its single screen system, which has three wireless headsets and a 9-inch screen that was impressive in size when compared next to the iPad. These prices are par for the course for similar systems from most manufacturers.

Most new cars have multiple charge ports as well, so even when the battery ran low, you would be ok. Now, someone is going to say that any laptop (especially a Netbook) could do the same thing, but: the iPad is simpler. In this space, I'd say that simpler is better.

Those cash cow car entertainment systems might have to start pricing themselves realistically.

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posted by James Robertson

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