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management

This Plan Took Two Years?

April 13, 2010 5:53:39.928

I'm trying to figure out how this revenue plan for Twitter took two years to come up with:

The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user.

That's "AdWords for Twitter". I hope they didn't stay up late figuring it out.

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posted by James Robertson

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