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Amazon Focuses on the Important Stuff

March 22, 2010 12:03:07.654

Wired reports on a smart move by Amazon:

Amazon announces Kindle Apps for Tablet Computers (including Kindle for iPad), a rather polished e-reader application that both makes the Kindle itself look rather old-fashioned and explains why last week’s Mac version was so unfinished: The Amazon developers have clearly been spending all their time on this instead.

I'd say that the Kindle's rationale worked - it helped create the e-reader market. Now, Amazon can focus on selling into it, without regard to the device. To many businesses get focused on the small stuff, or points of pride. Thus far, it looks like Amazon hasn't fallen into that trap.

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posted by James Robertson

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