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Slamming the Barn Door

January 5, 2012 19:41:30.159

If the movie industry thinks that putting a bigger wait in front of Netflix and Redbox will bring back DVD sales, they are deeply, deeply confused:

A new deal between Time Warner’s movie studio and Netflix, Redbox and Blockbuster will double the “window” for new releases. That means the services will now have to wait 56 days after the discs first go on sale to offer them to their customers, instead of 28 days.

For the most part, movies aren't like music - most of us won't watch most movies more than once. Which means that Netflix or Redbox are the optimum choice. A bought DVD is expensive, takes up space, and is only watched once anyway.

The entire industry desperately needs a clue...

posted by James Robertson

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