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E-Books Crossing the Chasm

July 20, 2010 7:19:19.753

Between iPads, Kindles, and other devices, I think a tipping point has been reached - Amazon now says that digital books are outselling hardcovers:

Over the past month, the Seattle retailer sold 180 Kindle books for every 100 hardcover books it sold, it said.

Now, that's a clever statement that doesn't include paperbacks, but still - it represents a big uptick for e-books. I have to say, I like the reading experience on the iPad a lot. The last three books I've read have been on the device, and now, when I see a new book I'm interested in, I look specifically for the Kindle edition.

Reading on my flight yesterday was very pleasant, and battery liofe was great. Even though Air Canada had seatback USb (and standard US plug) power, I didn't have any need to use it. It's just so easy (at least when you have WiFi) to buy books with the Kindle app (or, I suppose, the Kindle) - you finish a book, pop over to the store, and in less than 10 seconds (for me so far), the new book appears. Contrast that with anything else, even Amazon Prime.

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posted by James Robertson

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