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Welcome to Per Bit Pricing

July 21, 2010 8:03:37.925

Now that AT&T has gone to tiered pricing, it sounds like Verizon is following:

Hang on to your megabytes, folks, because it looks like the Brave New World of limited data is truly upon us. AT&T and Verizon tend to follow each others' moves pretty closely -- the two carriers regard each other as their nearest competitors, after all -- and we're hearing that Big Red intends to move to some sort of tiered bucket strategy on July 29.

We're into an interesting divide here - at home, things have gone to an increasingly big pipe of unlimited data at a flat rate. Meanwhile, wireless plans are clamping down to pretty low limits with high prices.

I say "llow limits" because of how we expect to use our devices. Consider an iPad on 3G, where you have Netflix, the ABC tv app, and maybe Hulu+. You're taking a trip in the car, and some of the passengers would like to watch something. Bam - you'll hit those 2 GB limits and run into overage charges pretty quickly.

There's going to be a real battle between Apple, Google, and the carriers over this stuff. The device makers are delivering gadgets that make it increasingly easy (and pleasant) to consume massive amounts of data. Meanwhile, the carriers, relegated to being dumb providers of bandwidth, are having a lot of trouble keeping up with demand - and trying to stifle it.

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posted by James Robertson

Comments

Re: Welcome to Per Bit Pricing

[Vincent Clement] July 21, 2010 9:07:04.889

Just got a new iPad up here in Canada and not even having access to things such as Hulu or Netflix I have already used 100 MB of data after a week. Thank god I got the 5 GB plan - the 250 MB plan would have been used up after two weeks.

thanks for the post

[cna training] July 23, 2010 12:04:30.801

Keep posting stuff like this i really like it

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