This isn't a huge surprise; with the kindle app on the iPhone and iPad, how could they not? It would be pretty simple to just use the Amazon store instead of iTunes. Anyway, the scoop comes from AppAdvice:

This deal, despite Steve Jobs clearly stating the opposite, is believed to result with iPad eBooks being more expensive than their Kindle equivalent; well folks, we found out that’s not the case. I had the chance this week to be presented a not-so-NDA-complying preview of it and it looks like Steve is not to be doubted.

Follow the link for a screen shot of the pricing.

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