This Can't Please Adobe
There are plenty of pragmatic reasons to avoid Flash right now - using a more neutral format gets you on the iPhone and iPad, while not leaving you off Android and PCs. However, it also looks like there might be more tangible benefits - witness Scribd:
Over the last few months, user engagement on Scribd has surged, according to CEO Trip Adler, thanks to its transition to HTML5, the introduction of the iPad, and Scribd’s Facebook integration. Of these three factors, Adler says the conversion from Flash to HTML5 was by far the greatest driver for his document sharing company. According to Scribd’s numbers, time on the site has tripled in the last three months
That kind of response gets noticed.
