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social media

When Good Enough is Good Enough

September 18, 2011 18:21:42.670

Dare Obasanjo makes some great points about how Facebook is "good enough" compared to FourSquare, FriendFeed (etc, etc) - and analogizes what Facebook is doing to the RSS progression:

I’m reminded a little of the world of RSS readers. A few years ago there was a lot of innovation in client RSS readers from commercial offerings like FeedDemon and NewsGator Inbox to home grown projects like RSS Bandit. However, RSS was eventually added to the big gorilla in client communication tools; Outlook. When this happened a lot of the innovation in this space dried up and it didn’t take long for Outlook to become the dominant RSS reader. This is despite the fact that Outlook didn’t go nearly as deep in the RSS reading technology it provided compared to dedicated RSS readers.

That's pretty much how it goes. Lots of people live in Outlook; whatever RSS functionality Outlook provides is, by definition, good enough for those people. Facebook does the same thing to other social media offerings all the time, and so far, it's working.

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posted by James Robertson

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