. .


Broadcast TV: Sports, and not a lot else

December 21, 2010 14:09:06.000

The rise of various streaming TV options - from DVRs to Netflix, Hulu, iTunes, (etc) - has done a fair amount of damage to the traditional "appointment tv" model. Now there's some real evidence of what the future of that model looks like: sports:

Of the 20 highest-rated telecasts of any kind so far this television season, 18 have been N.F.L. games on CBS, NBC or Fox. In terms of the best of 2010, nothing else comes close. Of the 50 highest-rated programs during the calendar year, 27 have been N.F.L. games, including 8 of the top 10.

This makes perfect sense to me - watching recorded games is hard, because it's just too easy to hear about the results elsewhere. Beyond that though? Most shows now have a niche audience, which means that it's pretty easy to avoid spoilers.

Beyond mass audience things like NFL games though, it makes the standard ad supported model harder and harder to justify.

Technorati Tags: ,

posted by James Robertson

 Share Tweet This