The Times is crowing about "Snowfall" - a story it took them 6 months (and many people) to put together. Here's the problem - it's mostly irritating. Why?

As I scroll through, trying to read the text, video and photos suddenly appear out of nowhere. Not embedded normally, there's some clever, but mostly irritating, Javascript/HTML 5 involved. The clever embedding takes me right out of the story, and forces me to pay attention to.... trivia.

This isn't a large newsroom showing me potential; it's a large newsroom that's forgotten how to put together a story in a way that engages readers. Oh, and it cost tons of money, too. So not winning....