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Someone Buy Mark Cuban an XBox

May 7, 2010 11:00:04.123

Mark Cuban thinks that Video on Demand will beat things like NetFlix because it's so much simpler:

You know what is AMAZING about VOD ? It gives you thousands of choices and its already connected to your TV. It just works. You don’t have to buy another box. You don’t have to figure out how to connect it to your TV. You don’t have to stream from another device over your WIFI network and get all confused about how to pull video from the internet. It just works. That’s what you want when you unbox that great big flat screen TV. You want it to work…. like a TV. Easily. Quickly.
I just don’t understand why media pundits think that people are going to want to turn those BRAND SPANKING NEW HDTVs into PC monitors watching internet quality video. It’s a hassle. There is nothing that works out of the box.

Apparently, Mr. Cuban has never seen an XBox. Or a Wii. Or a PS3. You plug those in the same way you plug in a DVD player or cable box, hook up to the net (far simpler now than it was a few years ago, and something anyone can do), and bam - you have access to streaming media. No PC or laptop, no conversion cables, just a few clicks on your controller.

Cuban is arguing against a strawman that doesn't exist. I'll agree that it's a pain to hook a laptop up to a TV (for my Macbook Pro, I need a DVI to HDMI cable, plus a Y cable for audio). But... that's not the route that's winning. Wake me when Cuban tunes into 2010 instead of 2003.

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posted by James Robertson

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